Why Kiwi Soul Food
Hmm I smell a rat...
It may shock you but most dietary supplements are not tested or approved by the FDA (the Food and Drug Administration). Not all protein powders are made from quality protein.
What! Yeah you read correctly. So take a minute to think about that for a second. Many products that you are buying online or off shop shelves are not FDA approved. What does that mean exactly? Well all the hundreds of thousands of fat burners, performance boosters, vitamins, minerals, herbs and protein powders you see that have some really clever marketing are self regulated. Many contain a number of really nasty hidden ingredients.
The reason for this is that many supplement companies cut all kinds of corners when it comes to quality ingredients in order to make an extra dollar.
You need to ask the question what are you swallowing!
Unfortunately, the following are 5 of the most common bad practises in the protein dietary supplement industry when it comes to lack of quality control:
Many companies use low quality Whey protein that is full of antibiotics and hormones Many companies do not use Free Range Egg White protein- which is both unethical and lower quality Many companies use artificial and low-quality ingredients ( soy, fillers, artificial sweeteners etc) in amounts that are ineffective and bad for your health. Many ingredients that are utilised in products are not manufactured in a Good Manufacturing Practices (GMP) certified facility under strict protocols. Many companies source their protein from countries that do not have strict manufacturing standards and quality control.
At Kiwi Soul Food we believe in doing the right thing by our customer. We do the exact opposite of everything listed above. Of course we are a business and need to make money. I would be lying if I said we weren’t. But we believe that by offering high quality products our customers will be loyal. Repeat business is where we will win and our customer wins by obtaining the best quality product.
You see, not only do we use top quality ingredients in all or protein products for our valued customers, we’re also creating these products to use ourselves. I started Kiwi Soul Food because of all the reason above. I was desperate for a top quality protein powder that was free of any nasties at a fair price point. I couldn’t find one. After one day discovering that the yummy protein powder I was consuming (and I hate to say this but you need to know the full story) occasionally giving some to my toddler, was full of artificial sweeteners and flavors, I was shocked and angry. I went on a mission. You see, I had always just assumed that if it was sold as a health product and shake then it must be healthy. I used to read the protein profile but it just didn’t initially occur to me to read the full ingredient label. When I did I was shocked by how many of the so called “health” products in our household were full of nasties.
We not only recommend our products to our friends and extended family members but I can now say I am happy to give my son our protein shakes. I can rest assured he is not eating and hidden nasties and it taste great to.
For us it is critical that each of our products undergo a stringent 4 step research and packing quality stage.
Here's how it works
Here's how it works
Step 1. Top class ingredient. At Kiwi Soul Food we only use top class ingredients.
We don’t use a dusting of an ingredient just for window dressing or marketing hype. This is a major problem with many brands these days. All our ingredients are there because they serve a purpose and have been shown to have benefits to health and well being. Simply to help you be more healthy and reach your health goals.
Step 2. Kiwi Soul Food products are made with only natural ingredients. We searched high and low for the highest quality and purest forms of every ingredient we include in our products. We use all-natural ingredients free from antibiotics, artificial sweeteners, colors and preservatives. All our Whey protein comes from Grass Fed New Zealand cows that are not treated with rBGH or rBST – artificial growth hormones that can pass into the milk, the protein and when consumed you. Our superfoods are organic and our Paleo range only uses Free Range Egg powder.
Step 3. Ingredient testing. We only purchase raw ingredients that come with a certificate of analysis for potency, purity and from a reputable source.
Step 4. MPI certified. Our packaging strictly follow the MPI standards and we are MPI certified. MPI Certification is a third-party certification program that includes inspection of packaging facilities to determine whether specific food safety and quality performance indicators are being met. These indicators may include: specifications for personnel training, equipment and facility cleanliness, maintenance, and document traceability. MPI Certification is a commitment to Quality and Consistency that our customers deserve.
Kiwi Soul Food does all of the above before it ever reaches your hands. We believe in our products and we use our products. Therefore we have skin in the game to make sure we created products that deliver only the highest quality, most effective ingredients to you and your body day in and day out—it’s that simple. We believe every person deserves this as they travel along their health journey achieving their healthy balance.Don’t settle for inferior products with inferior ingredients. We believe in our products and so offer a money back guarantee
Be Real , Eat Real